Will Kinchin - Design & Art Direction

Introducing the worlds slowest growing sport... Snail Racing. The official world championships are held in a small village called Congham in Norfolk where hundreds of snails and trainers gather to compete for the title of worlds fastest snail. I wanted to bring a touch of class, history and prestige to the sport, so decided to name and brand the governing body resulting in the Gastropod Gaming Guild. Little touches are scattered throughout the collateral from silver snail trail book bindings and racing numbers on contents pages, to custom business cards where the reverse is printed in a coated stock for transporting snails from the ring to pen in comfort.

This was my final project at Falmouth University so sadly the Gastropod Gaming Guild doesn't exist, but I can assure you the sport of snail racing is indeed a real sport and is slowly gaining momentum.