Will Kinchin - Design & Art Direction

The staff at Purpose Design have always had a big love of all things sweet. To create a competitive streak in the studio an internal bake off was organised. These simplified graphic posters showcase a selection of tasty classics including Battenberg, Cheesecake and Cherry Bakewell Tarts. A short run of limited edition prints was commissioned with the artist's signature being replaced with the cake name and date of the event.

Although suggested, printing on sugar paper was scrapped in fear of the posters not even making it to the wall.

Designed at Purpose



Illustration
Advertising
Poster design



D&AD
In Book

Fresh Awards
Silver