Will Kinchin - Design & Art Direction

This sexy yet surreal campaign introduces a new collaboration between the Brazilian sun sea and sand loving footwear brand Ipanema, and the eccentric, avant garde world of french designer Philippe Starck.

Starck, synonymous for his unique and subversive approach to design, has created a new footwear range for Ipanema's SS16 collection launching at Paris Fashion Week. The campaign imagery collides the fun, free spirited energy of the beach with the more provocative, risqué and seductive world of Starck and high end fashion.

Designed at GBH

Art Direction