Will Kinchin - Design & Art Direction

The Design Council is Britain's national strategic body for design. They help use design to build a stronger economy and improve everyday life. The challenge was how to communicate all the good work they have accomplished across many different industries. “New Thinking Made Real” was the campaign concept which used original designer’s sketches and photographs of finished products, to illustrate a number of successful case studies. The final suite of images were not only used for web banners and information packs, they were transformed into large scale window displays outside the head office in London.

Designed at Purpose London

Interior design

Benchmark Awards