Will Kinchin - Design & Art Direction

Orange have created a mobile phone recycling robot called Mobo to help lower the number of phones going into landfill and create jobs in Africa. Mobo is a charming little chap who needed to find his own personality and tone of voice, so that he could communicate all of his stories in a fun and engaging way. Being an Orange initiative he has borrowed some of their brand elements such as colour and typography, whilst at the same time he has created his own look and feel inspired by his unique form. Mobo's identity mixes 2D and 3D shapes with a large image bank and icon suite to help him simply communicate his mission and save the world.

Designed at Purpose London

Art direction