Will Kinchin - Design & Art Direction

To encourage shoppers to go from red to green, Puma have built a solar powered car charging station at their flagship store in Germany. A two story high banner tells customers about the station in a simple, charming and powerful way.

The banner design mixes Puma's existing witty iconography with a car dashboard inspired styling. The message is simple... Electric cars welcome, Shopping and free recharge, Thank you sunshine (after all it is doing all the work). Alongside the banner, little touches were added to the parking spaces to help them standout, and a new icon has been designed to signify solar powered car parking.

Designed at GBH



Illustration
Advertising
Copywriting