Will Kinchin - Design & Art Direction

The Armoury is a traditional south London pub steeped in history from the Napoleonic era. Its name and identity draws inspiration from an old local iron mill, that used to make the cannon and shot for Lord Nelsons HMS Victory. The new identity mixes the old and new with a contemporary bold logo referencing the iconic cannon juxtaposed with classic 18th century battle paintings. Unlike your average pub sign, a beautiful painting of the battle of Trafalgar was sourced and painstakingly retouched, then a 3D canon ball was smashed straight through the middle.

Designed at Purpose



Branding
Copywriting
Signage



Art Directors Club
Silver

D&AD
Shortlisted

ISTD Awards 2011
Certificate of Excellence

New York Festival Awards
Bronze

Cream London Awards
Award

Fresh Awards
Silver