Will Kinchin - Design & Art Direction

In the 2011 Royal Chelsea Flower Show, the WorldSkills Landscape Gardening Course created an exhibition focused on the special qualities of plants. The exhibition graphics and collateral used a simple typographic device inspired by the humble plant label, that could change and flex to deliver a range of mind boggling facts about each plant. The collateral was 100% recycled, printed with vegetable inks and utilised materials such as seed paper to encourage visitors to get gardening and embrace the “Power of Plants”.

Designed at Purpose

Exhibition Design

RHS Chelsea Flower Show
Silver-Gilt Lindley Award